Brand Writing
As White + Warren Editorial Director, I oversaw the blog “Closer Knit” (which, fun fact, I also named!). Under my leadership, the number of posts has more than doubled and expanded to include new content franchises, profiles on dynamic women and female entrepreneurs, and more.
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Can Wearing Bright Colors Change Your Mood?
To find out, White + Warren Editorial Director Maria Ward spent a week in the season’s most feel-good shades.
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Woman In Motion
Professional dancer Paige Fraser shares her story—and a few moves—in new knits that don’t skimp on groove or glamour.
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Sweater Season
Providing a simple answer to fall’s what-to-wear question is a series of classic knits with a twist.
Sustainability
At White + Warren, Ward played a pivotal role in developing all of the copy for the brand’s first-ever Sustainability Hub. Before this, Macy’s tapped Ward for its Sustainability Taskforce, where she was the lead copywriter, creating company messaging, customer-facing content, a sustainability glossary, and more.
White + Warren and The World
Learn more about the steps White + Warren is taking to reduce its environmental footprint.
Clean & Simple: Cashmere Care
How to extend the life of your knits, conserve natural resources, and keep textiles out of landfills.
Behind the Seams: Eco-Friendly Fabrics
We know you care about how your clothes are made, so we created a glossary that covers everything—from yarns and their certifications to our commitments to a sustainable future.
Macy’s Fall 2020 Campaign
As a Brand Authority Copywriter at Macy’s, Ward conceived and created messaging for many omnichannel marketing campaigns. Flip through the Fall 2019 mailer for a snapshot of her work.
Macy’s Spring 2020 Campaign
Standard-issue khaki? Anything but for the Macy’s Spring 2020 mailer, which sees a Sahara-inspired palette paired with safari prints and desert flowers.
Copywriting
Maria Ward wrote hundreds of product descriptions for the Vogue Shop—an e-commerce destination curated by Vogue editors—illustrating the Vogue voice and POV. Here are a few of her favorites.
Oscar Tiye Eva Mule
Between the rich satin and encrusted buckle, these mules are what we imagine a modern-day Marie Antoinette would step out in. Pick between lilac and rose.
Marni Fleece Wide Brim Hat
Top off your look with a floppy yet directional cap in fleece and patent leather. An adjustable strap makes for a perfect fit that can weather rain, wind, or shine.
Foundrae Strength Petite Champlevé Stationary Necklace
Featuring a round pendant with a strength motif, this medallion is welded with spiritual symbolism meant to empower and energize its wearer. Composed of 18-karat gold, Champlevé enamel, and diamonds for added good vibes and sparkle. Lucky talisman never looked so good.