Macy’s

As a Brand Authority Copywriter at Macy’s, Ward conceived and created messaging for 5x annual campaigns,
including the Fall 2019 mailer featuring dazzling shades of green, edgy animal prints, and more must-haves.

White + Warren

As White + Warren Editorial Director, I oversaw the blog “Closer Knit” (which, fun fact, I also named!). Under my leadership, the number of posts has more than doubled, expanding to include new content franchises, profiles of dynamic women and female entrepreneurs, and more.

  • Can Wearing Bright Colors Change Your Mood?

    To find out, White + Warren Editorial Director Maria Ward spent a week in the season’s most feel-good shades.

  • Woman In Motion

    Professional dancer Paige Fraser shares her story—and a few moves—in new knits that don’t skimp on groove or glamour.

  • Sweater Season

    Providing a simple answer to fall’s what-to-wear question is a series of classic knits with a twist.

Sustainability

At White + Warren, Ward also played a pivotal role in developing all of the copy for the brand’s first-ever Sustainability Hub.

White + Warren and The World

Learn more about the steps White + Warren is taking to reduce its environmental footprint.

Clean & Simple: Cashmere Care

How to extend the life of your knits, conserve natural resources, and keep textiles out of landfills.

Behind the Seams: Eco-Friendly Fabrics

We know you care about how your clothes are made, so we created a glossary that covers everything—from yarns and their certifications to our commitments to a sustainable future.

Vogue Shop

Maria Ward wrote hundreds of product descriptions for the Vogue Shop—an e-commerce destination on Vogue.com curated by Vogue editors.

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Oscar Tiye Eva Mule

Between the rich satin and encrusted buckle, these mules are what we imagine a modern-day Marie Antoinette would step out in. Pick between lilac and rose.


Marni Fleece Wide Brim Hat

Top off your look with a floppy yet directional cap in fleece and patent leather. An adjustable strap makes for a perfect fit that can weather rain, wind, or shine.


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Foundrae Strength Petite Champlevé Stationary Necklace

Featuring a round pendant with a strength motif, this medallion is welded with spiritual symbolism meant to empower and energize its wearer. Composed of 18-karat gold, Champlevé enamel, and diamonds for added good vibes and sparkle. Lucky talisman never looked so good.