Social Media Edits
As Over The Moon’s Director of Content and Strategy, Maria Ward oversaw all marketing touchpoints, including Instagram, for which she curated and captioned 3 to 5 posts daily. These included a visual content franchise she ideated that combined storytelling with shopping. Swipe to see a few favorites.
Branded Content
At Over The Moon, Maria Ward also owned all branded content, working with best-in-class clients including Carolina Herrera, Monique Lhuillier, Loeffler Randall, 1stDibs, Paperless Post, Spanx, and Bumble. In less than 2 years’ time, she helped generate more than $300,000 in revenue from sponsored partnerships.
Rare Gems: Why Beekman New York Is the Best Fine Jewelry Rental Service for Brides
In a townhouse on the Upper East Side, you’ll find a treasure trove of nearly 1,000 archival pieces. Something borrowed, indeed.
Something Borrowed: The Fine Jewelry Rental Service Giving Brides The Red-Carpet Treatment
Real brides-to-be try on something borrowed and something new: Beekman New York bijoux and the latest Spring 2023 wedding looks, too.
Pleat Wave: Loeffler Randall’s 2023 Wedding Collection Is for Cool Brides Everywhere
Say yes to the shoes! The new styles from the famously comfy accessories label are ready for a walk down the altar.
Jessica McCormack
Maria Ward created 360-degree branded content campaigns for Over The Moon’s collaborations with international brands, like London jeweler Jessica McCormack.
Queen of Diamonds: 10 Questions With Jeweler Jessica McCormack
McCormack shares pearls of wisdom on bespoke engagement rings, shapes of the season, and beyond.
The Bride Wore Jessica McCormack: Nicky Hilton, Hayley Bloomingdale, and More
Hilton’s 6-carat royal Asscher-cut engagement ring nods to Jessica McCormack’s famously heirloom-worthy gems.
TBT: One OTM Couple On Designing Their Jessica McCormack His-and-Her Bespoke Wedding Bands
“I just fell in love with the entire Jessica McCormack aesthetic,” the bride said.
Spanx
Maria Ward also developed branded content in the form of Over The Moon–directed fashion shoots and styling suggestions for the launch of Spanx’s new bridal shop.
Spanx Has a Bridal Shop With Shapewear for Every Style and Silhouette
Discover new Spanx styles to look like your best self, only better, on the big day.
The Best Spanx Shapewear, According to Influencer Megan Pinckney
“With event season in full swing, I’m going to fill you in on the style problems I’ve faced. And how I’ve solved them with my go-to Spanx pieces,” Pinckney says.
Wear It, Pair It: Spanx Shapewear for the Entire Wedding Weekend
Because getting ready is all part of the fun, we fashioned a spring bridal trousseau with Spanx pieces for any sartorial situation.
Pnina Tornai
In addition, Maria Ward created a branded content campaign for Say Yes to the Dress star and bridal designer, Pnina Tornai.
5 Things You Didn’t Know About Pnina Tornai
Spoiler alert: Did you know that Tornai had a bridal shoe faux pas on her own wedding day?
Say “Yes” to The Ultimate Pnina Tornai Bridal Trousseau
The Fairy Godmother of brides (aka Pnina Tornai) aims to bring out “the inner princess” in every bride (and bridesmaid).
Pnina Tornai’s Naturalizer Bridal Collection Is the Height of Chic
“The collaboration marries couture-level design with luxurious comfort..
Feature Stories
Maria Ward’s test-wear features were a viral success on social media and in Vogue.com’s Top 10 Most-Viewed Articles of the Year.
What Happened When One Vogue Writer Wore the Kendall + Kylie Latex Dress on a Date
In an attempt to find the wearability of latex, one Vogue writer takes latex out on a date.
Does Gigi Hadid’s Athleisure Work in Real Life? Here’s What Happened When One Vogue Writer Spent a Week in Sweats
To prove there is stretch appeal in spandex, one Vogue writer wears athleisure à la Gigi Hadid.
Becoming Meghan Markle: One Vogue Writer Puts Royal Fashion Protocol to the Test
In advance of the royal wedding, one Vogue writer puts royal fashion protocol to the test.
Brand Writing
As White + Warren Editorial Director, Ward oversaw the blog “Closer Knit” (which, fun fact, she also named!). Under her leadership, the number of posts has more than doubled and expanded to include new content franchises, profiles on dynamic women and female entrepreneurs, a sustainability hub, and more.
Can Wearing Bright Colors
Change Your Mood?
To find out, White + Warren Editorial Director Maria Ward spent a week in the season’s most feel-good shades.
Woman In Motion
Professional dancer Paige Fraser shares her story—and a few moves—in new knits that don’t skimp on groove or glamour.
Sweater Season
Providing a simple answer to fall’s what-to-wear question is a series of classic knits with a twist.
Fashion and Beauty on Film
Catering to movie buffs, Maria Ward zooms in on scene-stealing looks on the silver screen.
The Best Movie Engagement Rings of All Time
From The Great Gatsby to Breakfast at Tiffany’s, say “I do” to memorable rings at the movies.
Our Favorite Lipstick Moments in Nineties Movie History
The decade’s defining beauty signature is a picture-perfect pout.
The Best Bridesmaid Gifts on a Budget: 23 Stylish Finds for Under $250
If anyone deserves a token of appreciation after the “I Dos” have been said and done, it’s them.
Celebrity Interviews
As a Vogue contributor and Over The Moon Director of Content and Strategy, Maria Ward frequently interviews Hollywood and real-life royalty alike.
26 Years, Two Weddings, One Couple
Exclusive: India Hicks and David Flint’s English nuptials were followed by an intimate island ceremony.
Eniko Parrish and Kevin Hart Are Married!
BTS at the Bride’s Fitting With Vera Wang
Exclusive: An inside look at Eniko Parrish’s fitting with Vera Wang.
SJP Remembers 10 Years of Met Galas
Sarah Jessica Parker has a long-standing history of championing the Met Gala dress code in show-stopping fashion.
Bridal Reviews
Maria Ward has reviewed bridal collections for Vogue Runway, the CFDA, and Over The Moon.
Vera Wang
Vera Wang looked to the Ovation series Versailles, which follows Louis XIV and all his outlandish splendor, for inspiration.
Reem Acra
Reem Acra took her Spring collection to church, where her brides boogied down the aisle to Madonna’s “Like a Prayer.”
Monique Lhuillier
Monique Lhuillier stripped away the flounce of past seasons in favor of timeless simplicity.
Party Reports
As the formerVogue Parties Editor and current Vogue contributor, Maria Ward covers the social circuit around the clock.
Fashion and Art Collide at a Bash for Alice + Olivia’s New Jean-Michel Basquiat–Inspired Collection
The message at Alice + Olivia this season? Make your clothes your canvas.
All the Cool Kids Were at the Gossip Girl World Premiere
As for how late the revelry stretched into the night? That’s one secret we’ll never tell.
Broadway’s Brightest Partied Until Dawn at the Carlyle on Tonys Night
Everyone who is anyone on Broadway was there (including Andrew Lloyd Webber, who played the part of DJ for the evening).
Bulgari Hosts a Star-Studded Soirée at a Secret Location in New York
The top-secret celebration went down at the Cloisters with a surprise performance by Demi Lovato.
A Rooftop Party at Pier 57: The Style Set Comes Out For J.Crew’s 40th Anniversary
Four floors down and 40 years ago, J.Crew opened its first store at the pier, introducing the brand’s classic Americana style to the masses.
The Sweet Smell of Success: Nest Fragrance Founder Laura Slatkin Hosts a Cocktail for Architectural Digest Editor in Chief Amy Astley
“Homes should always be filled with a beautiful fragrance that is very inviting and decorated in the same way that you would put on a great pair of shoes or bag to accentuate your outfit,” Laura Slatkin’s husband, Harry, said.
Interior Design
Maria Ward has written many service pieces, from closet cleanses to curated spaces, spanning fashion, interiors, and transformative design.
The Ultimate 7-Step Closet Cleanse for the New Year
A Vogue writer learns to streamline her wardrobe—and her style.
6 Small Changes That Make a Big Difference in Your Home Decor
A new book reveals the smallest design elements have the potential to make a major impact.
Dreaming of a Vacation?
10 steps to transform your space into a boutique hotel. It’s almost better than being there.
Vogue Culture Column
Maria Ward wrote a popular weekly column featuring little-known facts about celebrities and pop-culture phenomenons of the moment.
5 Things You Didn’t Know About Michelle Obama
Including Michelle and Barack Obama’s adorable meet-cute!
5 Things You Didn’t Know About Princess Diana
“The rest of the royals would never do that,” Diana’s former chef said of this decidedly down-to-earth habit.
5 Things You Didn’t Know About Audrey Hepburn
Can you guess who almost played Holly Golightly in Breakfast at Tiffany’s?
Sustainability
At White + Warren, Ward played a pivotal role in developing all of the copy for the brand’s first-ever Sustainability Hub. Before this, Macy’s tapped Ward for its Sustainability Taskforce, where she was the lead copywriter, creating company messaging, customer-facing content, a sustainability glossary, and more.
White + Warren and The World
Learn more about the steps White + Warren is taking to reduce its environmental footprint.
Clean & Simple: Cashmere Care
How to extend the life of your knits, conserve natural resources, and keep textiles out of landfills.
Behind the Seams: Eco-Friendly Fabrics
We know you care about how your clothes are made, so we created a glossary that covers everything—from yarns and their certifications to our commitments to a sustainable future.
Caption Writing
Maria Ward’s caption writing gives chic new meaning to “short and sweet.”
Kendall Jenner Turns Up the Contrast on This Season’s Neutral Look
The supermodel served up a sartorial loon in standing out from the crowd, as seen in the pages of the Vogue March issue.
The Definitive Sex and the City Guide to New York
On the 20th anniversary of the first episode, I couldn’t help but wonder: What’s left of Sex and the City’s glittering metropolis?
The 26 Best Wedding Dress Ideas From the Fall Runways
Designers sent out a number of options that could be ideal for taking down the aisle.
The Top Oscars After-Party Trends
The Academy Awards is one of those rare occasions that calls for a double feature on the fashion front.
Macy’s Fall 2020 Campaign
As a Brand Authority Copywriter at Macy’s, Ward conceived and created messaging for many omnichannel marketing campaigns. Flip through the Fall 2019 mailer for a snapshot of her work.
Macy’s Spring 2020 Campaign
Standard-issue khaki? Anything but for the Macy’s Spring 2020 mailer, which sees a Sahara-inspired palette paired with safari prints and desert flowers.
Copywriting
Maria Ward wrote hundreds of product descriptions for the Vogue Shop—an e-commerce destination curated by Vogue editors—illustrating the Vogue voice and POV. Here are a few of her favorites.
Oscar Tiye Eva Mule
Between the rich satin and encrusted buckle, these mules are what we imagine a modern-day Marie Antoinette would step out in. Pick between lilac and rose.
Marni Fleece Wide Brim Hat
Top off your look with a floppy yet directional cap in fleece and patent leather. An adjustable strap makes for a perfect fit that can weather rain, wind, or shine.
Foundrae Strength Petite Champlevé Stationary Necklace
Featuring a round pendant with a strength motif, this medallion is welded with spiritual symbolism meant to empower and energize its wearer. Composed of 18-karat gold, Champlevé enamel, and diamonds for added good vibes and sparkle. Lucky talisman never looked so good.