Pinterest Captions
At the luxury cashmere label White + Warren, I wrote snappy social media captions for Pinterest, Instagram, and Facebook, including organic and paid ads. By focusing on storytelling and thumb-stopping copy, I helped increase @whiteandwarren’s Instagram engagement by +33% YoY.
Instagram Captions
At Over The Moon, I curated the visuals and captioned all content for Instagram, posting 3-5 times daily. Focusing on creative shopping edits, mood boards, and trend-centric Instagram Reels helped grow @overthemoon’s Instagram following by over 40,000 users in under two years.